Product Management with Cost of Delay by Ozlem Yuce

A discount is available when:
  • a single customer proceeds with more than three registrations for a particular session;
  • a learner is not currently employed.
Please contact us to receive your discount coupon if you meet any of the above-mentioned criteria.

Please also note that the upcoming sessions are guaranteed to run once they have a minimum number of learners registered.
Total price:
1,540.00 final price

Available Sessions

DateTimezoneTraining TypeWeekend-WeekdayDescriptionPrice 
Coming soonEurope/AthensIn PersonWeekdayPlease make an enquiry to schedule a new date for this course1,540.00 final price

Instructor: Özlem Yüce
Duration: 2 days duration course

Product Management and Product Ownership are incredibly difficult roles. The easy part is handling the jargon and strange terms that Product Managers and Product Owners face. The hard part is helping the team navigate an ocean of options, in a fast-changing complex environment.

Rather than trying to control the waves, our workshop is designed to give Product Managers and Product Owners the understanding and skills you need to learn how to surf. We’ve done this in lots of different organisations from Fortune 500 companies and public sector organisations to early stage startups. We don’t just talk about this stuff, we do it for real and we are always learning better ways of doing it as we go. We want to help others do it too – to ride the waves of change.

There are 4 key skills that Product Owners or Product Managers need to have:

Managing Demand
To succeed in product development, product owners need to help the team focus. In an ocean seemingly full of urgent and important options, there will be some very high Cost of Delay opportunities. It’s all too easy to get distracted and confused – and miss the opportunity. Through our education we equip product owners with the skills and techniques to be able to handle demanding customers, users and other stakeholders.

  • Prioritisation using Cost of Delay and CD3

Breaking down work
Even when we know which outcomes we’re shooting for, there are hundreds of different paths we could take when delivering products. And all of those potential journeys start with a first step. We don’t just want to choose any path, or any first step, we want to get to users quickly and maximise the amount of learning along the way. Breaking down work to small enough pieces to improve flow and visibility key to this. We will teach effective tools for slicing problems and solutions.

  • Techniques for understanding the problem and the user
  • Slicing MVPs
  • Story mapping

Forecasting & Roadmaps
Often, before the starting gun has even fired there are a bunch of people asking: “So, how much do you think this is going to cost? And, when do you think it will be done?”

Some will say this is unknowable; that any response is a guess at best, and a lie at worst. But when you’re trying to make investment decisions, or if you have other dependencies to plan for, these are perfectly reasonable questions that a good product owner will be able to handle. In our education program we will cover various techniques for product owners to be able to answer these questions.

  • Delivery metrics that matter
  • Forecasting techniques
  • Developing hypothesis driven roadmaps

Building Quality Products
Product ownership today is less about planning and execution, it is much more about how quickly you can learn what works and what doesn’t. Product Owners in particular need to understand that quality is primarily a function of how fast your feedback loops are. The most important of these is fast and clear feedback from the users. But it goes much deeper too. We will equip product owners with the right skill to implement new feedback loops as well as increase the speed of existing feedback loops to drive quality.

  • Feedback loops
  • Synthesising user feedback
  • Effective Demos
  • Better Retros

Learning outcomes

You will learn how to:

  • Manage demand, expressing value and urgency using Cost of Delay
  • Break work down, figure out where to start and which path to take
  • Design a first increment that delivers value earlier
  • Improve your roadmaps by highlighting the key hypothesis you need to test
  • Improve stakeholder management with more accurate delivery forecasts
  • Speed up key feedback loops to improve quality and build products customers love.

Who should participate?

  • Product Owners and Product Managers who’d like to enhance their skills
  • Business Analysts who’d like to learn more about Product Ownership/Product Management
  • People who are in leadership roles in product development



Training Type


How it works


You may enroll in the course by providing your full name and email address through our website's 'add to cart' feature or by sending an email to We treat your personal data, including your full name and email address, with strict confidentiality.

Payment Options

We offer multiple payment methods, including credit cardbank transfer, and PayPal. To receive your invoice, please provide your VAT number (when applicable), address, and zip code. Again, you may provide us with this information either through our website's 'add to cart' feature or by sending an email to Please note that you can typically expect to receive your invoice on the first day of training, unless there are exceptional circumstances that necessitate a different approach. We’re happy to provide you with a pro-forma invoice if this meets your needs.


Following registration, you can anticipate an info email from us approximately one week before the course start date. This email will contain course details, such as the title, date, and time, along with a request to complete a pre-course form. Additionally, we will provide the relevant Zoom link, which is  applicable for all our virtual-live courses, and will invite you to the course's Slack channel on the LA Slack workspace ( For specific courses, you will also receive a preparation email that will set you ready for the course.
Finally, after the session concludes, we kindly request that you take a moment to provide us with your feedback, as it is of great importance to us. Additionally, we will ensure that you receive the learning material through Slack, which will be instrumental in keeping your learning journey on track!


  • Discounts are available in two scenarios: when a single customer registers for more than three sessions or if the customer is currently unemployed. Contact the LA team to receive a discount coupon if you meet these criteria.
  • All upcoming sessions displayed on our website are guaranteed to proceed once the minimum required number of learners register. In the case that we must cancel a session, a full refund will be issued to those who have pre-paid for that specific session.