Product Owner Demystified – Vision, Value, Validation

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There is a vacuum between the company vision and the final outcome, causing late validation and low value. This vacuum is present in pretty much all companies, caused by a wrong and ill conceived product delivery approach. This vacuum is filled with meaningless busy work and extensive task management resulting in being busy without a clear direction. As a Product Owner, it is your accountability to fill and manage this vacuum to help your company to get out in front of this problem and maximize value.

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  • a single customer proceeds with more than three registrations for a particular session;
  • a learner is not currently employed.
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There is a vacuum between the company vision and the final outcome, causing late validation and low value. This vacuum is present in pretty much all companies, caused by a wrong and ill conceived product delivery approach. This vacuum is filled with meaningless busy work and extensive task management resulting in being busy without a clear direction. As a Product Owner, it is your accountability to fill and manage this vacuum to help your company to get out in front of this problem and maximize value.

Ralph Jocham runs Scrum.org sessions with Agile Actors #learning on a regular basis for PSM I, PSM II, PSPO and PSPO Advanced certifications. Ralph will teach Professional Scrum Master in October.

About the instructor

Ralph Jocham is founder of effective agile. an agile consulting company. He works there globally as an agile change agent helping customers of various business domains to improve their productivity, quality and throughput by using agile practices. Currently, Ralph’s main focus is targeted towards enabling management to understand agile and see how Scrum will benefit them in their given context.

Ralph co-designed the Professional Scrum Developer (Java) course and is Europe’s first Professional Scrum Master Trainer for Scrum.org since 2010.

The book The Professional Scrum Product Owner was written by Ralph Jocham and Don McGreal.

 

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