The UX/UI Fundamentals 1-day course offers a first but solid glimpse of User Experience (UX). UX is an umbrella term that interacts, affects and is affected by a lot of fields and disciplines and UI is just one of them.
Participants of this workshop will learn how usability affects users’ experience and how we can ensure conversions. Moreover, the workshop will provide a very good understanding of how Information Architecture (IA) is connected with UX and what tools we have in order to evaluate and test it. With respect to those tools, learners will further explore the methods and artefacts that we can use to get to know users, the context in which they are using our product/service, understand their needs or monitor their behaviours, and test their ideas. Creating the processes for the above will be done using a design thinking approach. Finally, participants will dive into persuasion design & behavioural economics in order to ideate together how we may affect users’ needs and behaviours.
Who should attend
This workshop has been particularly designed for:
- Product Managers
- Business Analysts
- Web Designers
- Web Developers
- Front-end Engineers
- People tasked with leading or developing UX/UI strategies
- Entrepreneurs interested in bootstrapping a startup
- Mobile apps developers
What will you learn
Covering more than the usual principles of UX and UI this workshop covers:
- User Experience (UX)
- Information Architecture
- User Interface
- UX Writing
- Human-Centred Design and Design Thinking
- UX Toolbox (Personas, Context / Ethnography, CX Journey Mapping, Wireframes, User Testing, AB Testing)
Moreover, participants will experience group activities where they will have the chance to create their first proto-persona, as well as solo activities to cultivate their creative confidence. Finally, they will be introduced to the main tools of their UX armory with hands on examples.
Next session will be on 11 October 2019, 10:00am – 6:00pm
The course is taking place in Agile Actors #learning premises, 62A Ethnikis Antistasis, Chalandri, Greece